12/4/2023 0 Comments Apple live wallpaper artist![]() Processes behind the productsįor the Apple Watch, the team had to design, build, and implement a physical notification system. Prototyping is hugely important, covering everything from scale and interaction down to materials, colours, textures, and surfaces. The ability to sketch, model and prototype in-house creates a fluid workflow that is integral to product evolution. New products have led to new specialisms and Apple Park was designed to accommodate this growth and cross-pollination. ‘The database is where the design starts,’ Bauerly continues, ‘and then we iterate and reiterate.’ ‘I think we’ve assembled one of the largest ear libraries anywhere,’ Hankey says. Thousands of ears were scanned, and only by bringing them all together did the company find the ‘design space’ to work within. ‘We moulded and scanned ears, worked with nearby academics, focusing on outer ears for the earbud design and inner ears for the acoustics,’ she says. When AirPods’ development began a decade or so ago, human factors researcher Kristi Bauerly found herself researching the ‘crazily complex’ human ear. Take the Human Factors Team, which blends experts in ergonomics, cognition and behavioural psychology. While new category killers such as Apple Watch and AirPods might appear effortless and fully formed from the outset, the work behind the scenes was staggering. Learn, improve and move on.ĭye and Hankey frequently use the word ‘humility’, especially when Apple is entering new market spaces. Sure, there have been the occasional rare missteps, and while these might have triggered some internal soul-searching, Apple is not a company for public mea culpas. Instead, the rest of the world has had to raise its game to catch up. Apple designs are globally ubiquitous, yet at no point has the quality of execution ever dropped. ![]() Arguably, the company has done more to democratise the understanding and perception of design, both in its physical manifestation and as a way of guiding and shaping behaviours. ![]() After three years, we couldn’t believe more in the vision of having one central Design Team across all Apple products.’įrom the outset, Apple’s aesthetic ethos set it apart. ![]() It’s not just how things look, it’s about how things work. ‘We always remember him saying that design is not just a veneer. Steve defined Apple by its design,’ says Dye. ‘We care about making great products, but we’ve worked equally hard at making a great team and culture. Hankey and Dye are adamant that the team wouldn’t be what it was without the deep-rooted cultural bias towards design in Apple. It really took a lot of time to try new things out and be a little bit outside our comfort zones.’ It was a challenge, not an automatic win. ‘We got to where we were as a team because of our cultures and our processes. ‘We knew very much that this was a massive opportunity, but we also knew that it also had to be more than just adjacencies,’ she says of their new-found centralisation. Yet Hankey stresses that it didn’t happen overnight. ‘We can have industrial designers sat next to a font designer, sat next to a sound designer, who is sat next to a motion graphics expert, who is sat next to a colour designer, who is sat next to somebody who is developing objects in soft materials.’Īll this has come to pass and more. ‘ can share the same studio,’ Ive told Wallpaper* in 2017. The team before us now very much reflect the realisation of the two men’s aspirations for a bespoke Apple building. Ive was intensely involved with the building’s design (as was Steve Jobs during the project’s early stages). Outwardly, the iPhone embodies meticulous minimalism: tap the surface and myriad worlds are revealed, just like at Apple Park. Seventeen years after Ive created the first iPhone prototype, the latest generation iPhone 13 hasn’t lost any of the magical tactility and sensory delight of its forebears. It’s the same with the device in your pocket. From the natural ventilation systems to the multilayered glazing, from the bespoke door handles to the 9,000 carefully specified trees, every single facet of this multibillion-dollar structure has been subjected to the kind of scrutiny most designers can only dream of. However, it is a 260,000 sq m machine of massive complexity. From a distance, all is sleek and seamless, with barely a hint of what lies beneath the quarter-kilometre-long façade.
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